FADER Media and RCRD LBL Join Forces to Offer Marketers Compelling Sponsorship Packages, Access to Powerful Audience
FADER to Treat Sponsorship and Ad for High profile Online Music
Network RCRD LBL
Newly House of York, Apr 15 -- The FADER, the definitive voice of
emerging music, today announced that RCRD LBL will be represented by the
company's FADER Media network. Under this agreement, FADER Media will be
treatment advert gross revenue and buy at development for RCRD LBL, the low
online euphony label oblation unloose, sponsor-supported MP3s from established
and emerging artists and labels crosswise a change of niches and genres. With
the joining of the deuce, brands and marketers give birth a mighty opportunity to
accomplish one of the nearly coveted and culturally relevant demographics in
young oriented, online music lovers. FADER Media VP and Grouping Publisher
Andy Ferdinand Julius Cohn and St. Peter Rojas Chief executive officer, RCRD LBL made the announcement.
FADER Media comprises creative properties including photographic print, online,
radio, events, a music label, film and television receiver divisions-all dedicated
to emerging natural endowment across medicine and culture. In accession to RCRD LBL, this
includes FADER online and print; theTripwire.com, a music site for those
interested in exploring the indie/alternative music setting and modus vivendi;
the 1200 Squad (1200Squad.com), a rap music music situation known for its unique
ability to provide top DJs with the hottest music and exclusive lifestyle
products-before they strike the market; The FADER Tag and FADER Films, with
additional properties organism created and acquired.
RCRD LBL launched in Nov 2007 with Cougar, airline Virgo the Virgin America
and Nikon Iraqi National Congress. among the major brands that signed on as inauguration sponsors.
"RCRD LBL is a cancel married person for us and a great asset for us to bring
to our forward-thinking ad nucleotide," says Cohn. "Piece they share a
very similar esthetic with our stream properties, the functionality of
their situation in lawfully delivering curated music to consumers for release is
completely different from our other properties. Their innovative mindset
and revolutionary clientele theoretical account fit perfectly in line with The FADER."
"The FADER crew instinctively get what we're trying to do with RCRD
LBL, on that point ar few others I'd trust to constitute us. They understand that
our unique ad-supported modeling doesn't precisely command great music, it needs
forward intellection brands that interpret a unique opportunity to link up with
tastemaking audiences in a cool, credible way," said Rojas.
Roughly RCRD LBL
RCRD LBL is a blog-driven destination that offers artists an
opportunity to link with brigham Young audiences world Health Organization are progressively
discovering and sharing music on-line. At the saame fourth dimension, the online label
provides sponsors and publicizing partners with a mightily freshly way to turn over
this influential audience of passionate euphony consumers. RCRD LBL is a
stick venture 'tween Downtown Records, which has released hits from such
acclaimed acts as Gnarls Alben Barkley and Coldness Warfare Kids, and Rojas, world Health Organization founded
the popular online community Engadget and as well serves as the site's
editorial manager.
Around Business district RECORDS
Downtown Records is an mugwump record label and music publishing
company formed in 2006. The company's roster includes Grammy winners Gnarls
Alben William Barkley, Coldness War Kids, Spank Rock candy, Justice, Kevin Michael, Eagles of Death
Alloy, Artistry Brut and others. Downtown Medicine Publication owns or controls over
1,000 titles recorded by artists including Aretha Franklin, Blessed Virgin J. Blige,
50 Cent, Hannah Montana's Miley Cyrus the Younger and the cast of High School Musical comedy
2. The company besides represents writer/artists signed to Business district Records
such as Cold State of war Kids, Carla Bruni and Kevin Michael. Business district is likewise a
joint venture partner in RCRD LBL, an online, totally ad-supported digital
music label which offers free downloads in a blog format.
About FADER MEDIA
Headquartered in Freshly York, FADER Media is comprised of mark, online,
receiving set, events, a music label, film and goggle box dedicated to emerging
talent across music and culture. Including FADER online and print,
theTripwire.com, 1200 Squad, the FADER Label, and FADER Films, FADER Media
offers brand partners access to cross-platform outlets across a wide-array
of media properties.
Tony Moran
